Help parents find your school
Smart School Choice is where Australian families research and compare schools. Take control of your profile and make sure parents see the full story — not just the numbers.
Claim Your School Profile9,500+
Schools listed
Free
For parents, always
Annual
ACARA data updates
Parents are already researching your school
Your school profile exists whether you manage it or not. Claim it and take control of what parents see when they're making one of the biggest decisions of their child's life.
Connect with parents actively searching
Parents visit school profiles while shortlisting options. Your profile is a first impression — make it count.
Showcase campus life
Photos, video, open days, fees, and your school story — everything a family needs to take the next step.
Understand your audience
See which suburbs your profile visitors are from, how your search rank compares, and what parents look at most.
Already included
Your free listing
Every school is listed automatically with publicly available ACARA data.
Available to unlock
Take control of your profile
Get in touch to find out what's right for your school.
Profile & Media
Academic Profile
Admissions & Campus
Analytics
Join our pilot program
We're currently inviting a small number of pilot schools to be part of Smart School Choice ahead of our full launch. Pilot schools receive full access to the platform at no cost during the pilot period. Schools that continue with a paid profile after the pilot will receive a permanent Founding School badge on their listing.
If you'd like to be involved, we'd love to hear from you.
Get in TouchHow it works
Submit your interest
Fill in the form below. We'll get back to you within 1–2 business days to discuss what's right for your school.
Access your portal
Once confirmed, you receive login credentials for your school admin dashboard.
Update your profile
Add your logo, photos, school story, open days, fees, and more. Changes go live immediately.
Claim Your School Profile
Tell us about your school and we'll be in touch within 1–2 business days.